Blogs

Understand Buyer Heuristics and Leapfrog Competition

Each one of us has a unique way by which we absorb information and learn. Our individual decision-making processes (heuristics) are based on our unique personality types. Some people like fact-based Read More

A Business Case for Account-Based Marketing (ABM)

Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects. In each instance, a Read More

Increasing Customer Intimacy

Most companies today recognize the benefits of a customer intimacy strategy. By knowing more about a customer, you can adapt products to specific customer needs. Communication can be tailored to meet Read More

ACCOUNT-BASED SELLING IN 3 CLICKS!

Yes seriously! That may sound as ridiculous as the thousands of sales initiatives stuck in Account-Based Marketing (ABM) quagmire. xiQ offers a different and more direct route to personalizing B2B Read More

Using Artificial Intelligence for Account Based Marketing

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the Read More

Up Your Sales Game with Personality Analysis

Personalize Sales Engagement The number one customer complaint in B2B sales is that sales reps show up unprepared. The famous adage in Sales is that you buy from people you know and from people who Read More

Are AI generated Personality Profiles CREEPY or the next KILLER SALES app?

Yesterday I was showing a detailed personality analysis generated by xiQ’s AI enabled engine to one of my prospects. “This is Creepy”! he said, upon reading his own profile. Read More

THOUGHT LEADERS GENERATE MORE HIGHER QUALITY LEADS

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson”. Source: CEB Global Where do the “Buyers” go to formulate their opinions and Read More

xiQ – the only mobile platform to bring Account-Based Selling & Marketing right into your hands – literally!

xiQ’s award-winning mobile platform just got better and easier to use. We have redesigned the user experience of xiQ’s iPhone app to further support Account-based Selling and Marketing Read More

INFLUENCE YOUR PROSPECTS BEFORE THE DEAL STARTS

DIRECT SALES IS CHANGING Buyers Have Completed 57% of the Process by the Time They Start Talking to Suppliers. The Challenger Customer Your best prospects are doing their homework on you and your Read More
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