Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects. In each instance, a personalized email digest was curated, daily, using xiQ’s Curation Workbench and sent via email to key purchasing influencers and decision makers in named accounts. The topics varied from Cybersecurity, IoT, B2B Marketing, AI, Robotics, e-Payments, Data Storage to Competitive Market Intelligence and many more. The results present a compelling business case for using curated content to engage and influence future Buyers.

 

50 – 90% digest open rate

65% read the digests DAILY!

23% open the email an average of 4 times/day!

47% use the content in xiQ’s digests by sharing on social media.

60% click-thru 5 – 10% of the times

 

Rationale

Unlike newsletters that promote your achievements and are perceived as sales collateral, Digests drive exponentially greater engagement because they are a source of curated information that your audience actually values. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer in 15 mins a day.

The curation speed and accuracy offered by xiQ presents unprecedented opportunities to personalize content, at scale and engage audiences longer and more frequently. Higher engagement means better quality leads. More frequent engagement allows you to engage when the prospect is ready to buy,

Interested in finding out how to achieve similar ROI from your ABM?

Schedule your FREE consultation and let us show you how:

  • To wow customers with AI-enabled content marketing
  • Easy it is to use and deploy xiQ’s SaaS platform
  • To generate revenue with xiQ

ABOUT xiQ

xiQ’s AI-powered Workbench curates millions of content sources and lets you create custom content for distribution to prospects, customers, partners and account teams – IN MINUTES!

Our results speak for themselves.

SOURCE: Results are based on the usage behaviors of 1500 recipients of digests curated using xiQ’s Curation Workbench. This report covers a period of one month and digests sent daily during weekdays.

About The Author

Usman Sheikh

Founder and CEO

xiQ, Inc.

Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. Through the fusion of generative AI, behavioral science, and ChatGPT, xiQ is revolutionizing the industry with its personality-driven sales approach.
As a futurist and design thinker, Usman aims to humanize B2B sales and marketing by leveraging generative AI and psychology. With xiQ, sellers can understand the mindset of prospective buyers and hyper-personalize engagement at every stage of the sales cycle.
Before xiQ, Usman held various global roles at SAP, including Vice President of Corporate Development, Product Management, Sales Enablement, and Digital Commerce.
Usman frequently serves as a guest lecturer on AI and B2B sales and marketing at renowned business schools such as the University of Texas, University of Wisconsin, University of Alabama, Louisiana State University, and Clemson University.
A graduate of the University of Michigan, Ann Arbor, Usman’s diverse passions extend beyond business. He enjoys Squash, architecture, design, cooking, and hiking.